This holiday season the Business Book I recommend is…
It’s Not How Great You Are, It’s How Great You Want To Be. by Paul Arden
For anyone with even the slightest bit of ambition on your shopping list, this is the perfect Gift Book.Paul Arden uses the Creative process of the Advertising World as a colorful metaphor for the Business World (and Life)! But you don’t need to be in the biz to “get it” and as Paul Arden says, “You don’t have to be creative to be creative,”.
It is a quick read with only 127 pages and plenty of visually pleasing pictures, graphics and white space. Speed readers can get through it in an hour, but even if you have only 10 minutes to flip through the book, the headlines are presented in a way that will grab your attention and inspire you.
The bold simple truths address every situation from success to failure, being right or wrong, courage and fear, as well being stuck and moving on.
Everyone needs their own copy of this book as a pocket reference book. It is also on my Christmas list. “My” copy is a loaner from a client and I am way overdue to return it!
Happy Reading and Happy Holidays, Suzy Ogé
