When you start building your business, ideas flow and you stand tall behind your vision. You can talk for hours about the passion that pushed you to start. You are building your business on that initial drive that comes from the love for what you do. You jump with joy for the impact and transformation you bring to your clients.
As you grow and go forward, daily tasks continue to bring in new ideas that, fuelled by your passion, branch out quickly and spiral out of control. Your big vision blurs into daily tasks that bring no more joy.
Your growth stalls, you stop being visible, and marketing and sales become a dreaded task you try to avoid at all costs.
Does throwing in the towel and surrendering to the idea that growing your business is necessarily a lousy task seem the only way through?
Try these two steps to fall in love with your business again to bring wellness into your digital strategy. Connect to the unique DNA of your business and keep things simple to be present in each step and feel in flow with your digital marketing.
Step 1 – Observe Your Business
Imagine your business as a garden that flourishes and spins out of control, some plants grow faster and bigger, some start wilting in their shadow, and others yet forget to sprout at all.
You jump from one side to the other, so absorbed and overwhelmed that you lose sight of the bigger picture. You move from one task to the other. Hedges left half cut. Flowers show up in the tomato bed and tomatoes on the shed roof. You cannot stop moving the flower pots around, there never seems to be a perfect placement.
And it doesn’t feel good, it doesn’t sit right with you.
Step out of perfection, let that imaginary garden grow wild and limit yourself to observing. Let go of your judgement and fear. Maybe you will realise that you like chaos or maybe what you always needed are the perfectly squared hedges. Allow yourself to indulge in these observations. What grew? Which plant threw too much shade? Which part of the garden needs your attention most? This way you will keep a sharp overall view without losing sight of your vision.
PRACTICAL TIP: ONCE YOU HAVE DETACHED FROM DAILY TASKS TO LOOK DEEPER INTO WHAT IS HAPPENING IN YOUR BUSINESS, WHAT YOU NEED IS TO FIND YOUR DESTINATION AGAIN.
Connect with your business purpose
Your business purpose is your magic sparkle that ignites the fire that fills you with the energy to stay on top. Keeping it as a guiding light towards your destination elevates you above the daily tasks, you tap into it to see your vision every time you need it. You believe in the transformation you bring through it and the shift it can create!
When you are present in each moment in your business you have the magic combo of energy and confidence in your ideas. To get there, ask yourself a few questions:
- Why did I start my business in the first place?
- Why this business and not any other idea?
- What was the big dream?
- Did the initial vision change along the way?
- Where do I want to take my business next?
Do things that light your soul on fire and focus on what works best for the first next step towards your chosen destination.
All digital platforms provide some free analytics for business profiles, take a look behind the scenes of your social media, email campaigns or website.
For example, if your next goal is to increase engagement with your audience, look at which piece of social media content was most loved, commented on or shared. Is there any particular email campaign that resonated with your subscribers? Which article drew the most traffic to your website?
Going through what you already have and sorting it into what worked or didn’t work, helps you keep a finger on the pulse. Focus on what moves the needle for your business goals, one step at a time.
Step 2 – Keep It Simple
Make it a habit to check in with your audience when creating your online visibility marketing.
You provide value to your clients through your services or products and the same goes for your online communications.
When thinking about content to create, ponder over what’s in it for them. And no, that doesn’t mean creating and sharing an infinite amount of free advice and give-aways.
Again, the value lies in the purpose of your business, what you are creating and what it means to your audience.
You do bring a shift to your clients’ lives, despite your doubts. Let them decide whether it is big or small. Showing up consistently is bringing your gift to the world!
PRACTICAL TIP: THE FEAR OF OVER-PROMOTING AND THE FEAR OF BEING JUDGED IS THE SUPER DUO READY TO STOP YOU FROM BEING VISIBLE ONLINE. BUT WHAT IF YOU CAN TURN IT AROUND BY PUTTING YOUR CLIENT FIRST?
If you hide because you feel sleazy when promoting, fear the extra workload that comes from being visible or think that you are not good enough to make an impact, you are simply being selfish!
Talking about your passion for what you do is helping others learn about the subject from your expertise.
Talking about your clients’ experiences can help them realise that they have a problem in the first place and that realisation is already a considerable shift.
Your services promotion is valuable information to someone who has a problem and is looking for solutions (that aha-moment of “this is what I need to solve my problem, YES!”)
A simple text with a promo discount can be more valuable if you communicate the % off but also talk about the transformation that the purchase comes with!
And it works as magic for both products and services. A pair of handcrafted earrings can give you as much confidence as a new capsule wardrobe. Remember, your clients’ experience is personal to them; take a step back and let them be the judge!
Does it sound like I am adding more to the plate of our entrepreneur tasks? Take another mindset spin with me.
All you need to do is talk about what drives you, your passion, your amazon services or products, and ignite that spark by tapping into your purpose.
Permit yourself to go crazy; make a list of ideas and keep it to hand to add more when you are inspired and connected to your business purpose.
Ask questions, listen and interact sincerely with your audience. They are your Pandora’s box for when you feel out of inspiration.
The Purpose is Stories. Be You. Tell Your Story!
Being in the flow while creating visibility online and growing your business is the most productive way to avoid burning out and losing your drive. Whenever you feel lost and overwhelmed, sit down in that magic garden and observe before rushing into aimless action.
By Ugne Marchionno
Digital strategy and growth mentor for wellness entrepreneurs
digitalstrategywellness.com